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Australian Fast Food Product set to hit the high street | Print |  E-mail
Written by Fusight Technology Ltd.   
Thursday, 24 April 2008

Fusight technology are working with a new food importer, Transcopia to launch and promote their latest food product “Dimmies”.

Dimmies were first sold in Melbourne in 1945 at the local Aussie rules football games. Since then they have extablished themselves as one of Australia's leading take away food products and are available at all fish and chip shops throughout Australia.

When the team at Trancopia, approached Fusight their aim was to establish “Dimmies” as a leading fast food product in the take away market, throughout the UK.

At Fusight, we believe in ensuring that our customers have a solid business and marketing foundation.  Therefore, it all started with the “Branding Concept”.  This involved creating a branding platform, concept and logo.

Fusight are now providing full marketing services that include PR, point of sale design, consumer advertisement design and placement, direct mail design and fulfilment and advice on food tasting campaigns.

On the sales front, Fusight are helping Transcopia, to find major national account groups and independent operators alike.

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